Behind the Company Blogs
Yesterday evening, I attended the “Blog and Companies” event organized in Paris by the “Behind the Blogs” team. And I was not alone. We were about 300 professional people coming from various industries, including marketing or advertising companies — and even bloggers.
If you know the blogosphere, search engines — and if you read French — you probably already found many comments about this event.
I just want to add a personal point of view, based on my professional experience. It was like attending a kickoff meeting for a project, or even a Steve Jobs’s keynote at MacWorld. Something was happening, even inside the French corporate world.
Let’s get back to the evening. Because of the usual French half-hour delay at the beginning, it lasted two hours. But after the formal meeting — sometimes not that formal, especially when Mena Trott tried to speak while looking obviously exhausted because of jet lag — this was really fun to talk with managers and executives about a media they don’t know how to control — yet. But they’re all eager to try it.
Finally, company blogs are a new phenomenon in France — and almost elsewhere in Europe. But take my word for it. Blogs are so easy to use and so cheap that your companies will start a bunch of them in 2005.
