Check Your Text for Formal Errors
Here is my first tip, and probably the most important: respect your readers. One of the best ways to show them respect is to provide them with a text with two correct attributes: spelling and syntax.
Remember that a company blog can be a sales tool, and that as a blogger, not only you’re are an author, but often the sole publisher.
Please also remember also that a blog, internal to your company or opened to the whole world, is always archived, with all the positive and negative consequences this implies.
Imagine for example you’re part of a team dealing with the implantation of a new factory within your company. As you don’t like the fact that you’ll have to use your own car to get there, you complain on the collaborative blog about this implantation. Some colleagues agree with you, some disagree. And you think the story is over.
But think twice. Maybe a new director will be named in three years, coming outside from your company. Before meeting you, he will search information about you. And what do you think will happen when he reads your old note filled with spelling errors? Good bye promotion!
What is true for an internal blog is obviously even more important when you deal with your partners and your customers. Do you really think they’ll trust your company if you don’t take time to respect them by writing correctly?
So, once again, please take an extra minute to ’spellcheck’ your note or comment before submitting it. This minute might save your job!
PS: even if I follow my own advice and use some tools to check what I’m writing, I still can do some mistakes: please let me know.
