Blogs for — very small — businesses
If you’re following blog news, you certainly heard about FastLane, the blog of Bob Lutz from General Motors, or Randy’s Blog, another one written by Randy Baseler from Boeing.
Even if this kind of promotional blog is good for large companies, it’s even better for very small businesses which don’t have marketing specialists and armies of lawyers. You don’t have to discuss with them about the contents of your blog or about how comments need to be handled.
Imagine the following situations.
- You are a hair stylist. And everyday, you publish on your blog the picture of an happy and smiling customer.
- You just opened a restaurant. What about describing your last recipes or organizing an event?
- You are a plumber. Open a blog and write some tips. I bet that the day a reader has a leak in her apartment, she’ll remember your phone, not your tips.
- You are selling fruit or vegetables, cheese or fishes. You can show on your blog all the new products according with the seasons
- You are a real estate agent. Talk about your area or the sales you just closed.
Possibilities are endless. Any very small company can promote its business through a blog instead of a static web site with just a few pages never updated and never indexed by the major search engines.
On the contrary, if you start a blog, which will only cost you a few euros per month, and of course a little bit of your time, your old customers will come back and you’ll find new ones. And I can guarantee you that it will be far more efficient than placing an ad in your local newspaper.
