‘Blogs et Entreprises’ mentioned in the press
In a note from Benoit Dausse issued on February 25, “Plongez dans l’univers des blogs avec Management de mars 2005,” I’ve learned that the monthly magazine Management included a 4-page report about the world of blogs. And what a surprise to see that ‘Blogs et Entreprises,’ the sister blog of ‘Company Blogs,’ is mentioned in this special report. Many thanks to Benoit for this information.
The article from Sylvain Simoneau doesn’t only describe personal blogs, even very specialized. It also mentions that companies are starting to use blogs to manage their external communication. Here is the introduction (in French).
Pour l’instant, les entreprises françaises rechignent à utiliser le blog pour leur communication externe. Mais les spécialistes du secteur estiment qu’elles vont s’y mettre cette année, à l’exemple de leurs concurrentes américaines.
And Sylvain Simoneau explains that companies are somewhat afraid that such external blogs could lead to some forms of abuse. Here is the quote about ‘Blogs et Entreprises’ (still in French).
Ainsi, le site fr.blogworkers.fr, spécialisé dans l’actualité du blog en entreprise, raconte comment Mark Jen, un programmeur récemment embauché chez Google, a aussitôt créé le journal de ses premiers pas dans la boîte, sur un ton très critique qui lui a valu quelques ennuis!
As this report is not available online, please go to your usual newsstand and buy the magazine for 3,50 € in France, and slightly more in other parts of the world.
