Why Do You Read Blogs?
Henry Copeland, from Blogads, is starting a new survey to know who are blog readers, and also why and how they’re looking at them. Last year, more than 17,000 people answered the survey, which should not take you more than five minutes to fill. But the number of respondents has to be bigger in 2005 than in 2004, so I’m inviting you to fill this new survey.
And don’t forget to mention my technical blog (www.primidi.com/) as the answer to question #16 — if you enjoy reading it of course. I’ll update you about results when they become available.
Here is what Copeland wrote in an email two days ago.
Though the survey is unabashadly unscientific, the results will help us better excite advertisers, journalists and the public about the huge and unique audiences blogs serve. I hope some interesting year-over-year trends will emerge, since most of these questions are identical to last year’s.
Did you know for example that more than 60% of blog readers were older than 30 years old, and 75% were earning at least $75K per year. Not the exact teenagers, isn’t?
Here is a link to additional results from last year’s survey.
