The survey about blog readers is over
The survey started by Blogads to know who read blogs is over. More than 30,000 people answered this survey in 2005 — to compare with 17,000 in 2004. Blog readers — at least, the ones who answered — are slightly older than last year (which sounds logical after all) and earn more money. Here is a link to the full results.
Here are some key numbers — if we can trust them. After all, any respondent could decide he was a CEO earning several million dollars…
Last year, 61% of responding blog readers were over 30 years old. This year, 75% are over 30 years old.
Last year, 40% had family incomes greater than $90,000. This year, 43% exceed that figure.
But what interested me the most was the answer to the question #9 about which magazines blog readers are subscribing to. First, I think that many respondents who said they subscribe to a given magazine are actually reading it for free on the Web.
On the other hand, if these results are correct, it looks like that the mainstream press has still a bright future.
Finally, the match between the weekly economy publications I’m regularly reading was clearly won by the Economist (12.1% of subscribers, with 2,834 answers). Only 4% of the blog readers (928 of them) said they were subscribing to BusinesWeek.
