Corporate Blogging Policies: Introduction
I already briefly mentioned here this subject, but it’s time to go further. Companies who want to take advantage of blogs written by their employees, for example to improve communication with their partners or their customers, need to have a clear — and well-publicized — written document about their corporate blogging policies. Their employees need to know what is allowed — and what is forbidden.
Companies which have written this kind of document are a small minority, and most of them are high-tech companies.
However, their corporate policies do not rely on high-tech, but simply on common sense.
Here are three themes that a corporate blogging policy should include:
- A company should always consider that its employees are reasonable and can be trusted.
- It also should always think that company bloggers are acting in the company’s best interest.
- Finally, a company should not control what its employees are writing.
To summarize, a corporate blogging policy rests on a single word: trust.
