Tips to corporate bloggers — from BusinessWeek
This week, the cover story of BusinessWeek is about blogs and how they can impact all companies. [For more information, read “Blogs Will Change Your Business” or buy the magazine.] In an article only published online, “Six Tips for Corporate Bloggers,” BusinessWeek writes that small and big companies can’t afford to miss this wave, but also that they can’t afford to do it wrong if they want to use this phenomenon to gain a competitive advantage.
Here is a short summary of BusinessWeek’s advices.
- Train your bloggers: in fact, you need to clearly define a corporate blogging policy.
- Be careful if you want to use “fake” blogs!
- Check what the blogosphere says about your company.
- If you want to use a blog for your “Public Relations,” remember that the keyword here is “public.”
- Be transparent: nothing new here.
- And don’t hesitate to redefine your concepts of corporate secrets. If you give to the outside world what you previously considered as a secret, you might be surprised by the feedbacks from potential customers. They might help you to improve your products before they’re released. Of course, your competitors will know in advance what you’re cooking, so there is a delicate balance here.
