Enough With Blogging Already
At a time where the mainstream media are discovering blogs and say that companies should integrate them in their strategies of communication, it is interesting to hear a discording voice, even if it is biased. In this article from Darwinmag.com, Graeme Thickins, a 25-year marketing and public relations professional, tells us why — according to him — “business and blogs are like oil and water:” they don’t mix.
Here are some of his arguments.
- Business doesn’t like doing public experiments.
- Business is already time-strapped and blogs burn time like nobody’s business.
- Businesses already communicate well in various ways.
- Businesses are advertisers, and advertisers don’t like blogs.
- Business writing style and blogger style don’t even come close. Editing is the major missing ingredient in the latter.
I don’t know what you think of this argumentation. For me, it sounds that Graeme Thickins is a desperate man who doesn’t want to embrace the changes appearing in the PR world.
Meanwhile, Stowe Boyd, from Corante, who used to write a monthly column for Darwinmag.com, refutes the author’s points one by one in this note, “Get Real.”
After reading both sides, what is your opinion?
