An hospital uses patient blogs for its marketing
An American hospital from North Carolina, the High Point Regional Hospital has asked his patients to start blogs. Of course, this is a way to help patients by giving them a way to speak publicly about their illnesses and treatments. But this operation has another goal, which is to create a blogging community that represents the whole area that the hospital serves, and obviously to promote the merits of this hospital. I must say that I don’t really what to think of such an initiative.
You’ll find more details about this marketing operation in this article from Health-IT World, “NC Hospital Tries Marketing with Patient Blogs.” Here is the introduction.
A North Carolina hospital is hoping to capitalize on the growing popularity of Web logs, or blogs, by turning a collection of first-person accounts of patient experiences into a marketing tool.
So far, five patients have started a blog. Here is the list of these patient blogs.
“What we hope to someday have is a blogging community that represents the whole of the community that we serve,” said the hospital’s marketing coordinator.
So what do you think of this idea?
