Honeywell starts recruiting blogs
Several weeks ago, I read in Workforce.com that Honeywell was about to launch blogs to ease its hiring process of young students in the U.S. The starting idea looked promising: leave the animation of these blogs to recent recruits by the company. And to be sure to put fresh content on these blogs, these new recruits would write only for a period of three months before being replaced by new ones. After doing some investigation, I sincerely think that this initiative will be a flop.
First, here are some details provided by Workforce.com.
To reach candidates with different backgrounds, Honeywell has enlisted people from IT, human resources and the supply chain to write three weekly entries on topics they choose. The idea, [says Kevin Gill, the company’s director of global staffing,] is for content to lean toward ideas about career development instead of dry talk about benefits. To keep content fresh, three people will blog for three months, then relinquish their duties to new bloggers. All writers are volunteers who are recent recruits to Honeywell and hold graduate degrees.
Gill says the bloggers will help one another to ensure that posts comply with corporate governance standards, decency and grammar. As long as those requirements are satisfied, bloggers will be free to write about anything that they want, including negative experiences. “The sites will exist to relay what’s gone on in your job,” Gill says, “whether something is working out well or not.
Now, let’s discover how this experiment is progressing by visiting the home page of these recruiting blogs. What is available here? The blogs from Caralyn B (Marketing, Specialty Materials, 2 notes, 10 comments, last note dated September 15), Kara K (Human Resources, Aerospace, 2 notes, 7 comments, last note dated September 19) et Jon K (Integrated Supply Chain, Aerospace, 3 notes, 5 comments, last note dated October 3).
In other words, our new bloggers have not reached their objectives. The starting idea was good, but its execution is pretty poor. If this situation doesn’t improve soon, do you think that this experiment will be a success or a failure?
