Shogging ’til you drop
A US online merchant and comparison shopping site, Pepperjam, has just coined a new word, shogging, an aggregation of shopping and blogging. The company wants its customers to blog about — in fact to comment on — what they’ve purchased in its online store. So far, there are very few comments, but this part of the shopping site only opened two days ago. So we’ll have to revisit it in a couple of months to see if it draws their customers’ attention and if ’shogging’ becomes a popular concept. But read more…
So how do you shog? The illustration below resumes the process (Credit: Pepperjam).
The company gives more explanations on this page. What does it mean to SHOG?
Shopping + Blogging = Shogging, it’s that simple!
Pepperjam’s “Shogging” technology unifies two of the internet’s most popular activities: shopping and blogging. Shogging on Pepperjam is different than anything you’ve ever experienced before because the experience is unified and integrated. Unlike a typical comparison engine experience where your shopping and reviewing (now that’s outdated, isn’t it!) are done separately, on separate pages, and in some cases, different websites, the Pepperjam Comparison Shopping Blog allows you to comparison shop (millions of products / thousands of merchants), read and write blogs, and never leave your unique, individual shopping experience. Isn’t technology great! We think so.
Here is a link to the press release which announced “the Internet’s First Comparison Shopping Blog.”
Kristopher B. Jones, President & CEO of Pepperjam, said, “Unlike a typical comparison engine experience where shopping and reviewing are done separately, on separate pages, and, in some cases, different websites, the Pepperjam Comparison Shopping Blog allows users to comparison shop, read and write blogs, and never migrate away from their unique, individual shopping experience.
Will it work? I really don’t know. First, it is not easy to post a comment. And second, it’s also difficult to find ones. But as this shopping blog is brand new, let’s see how it evolves in the months to come.
Source: Pepperjam company
