Do you know your ‘Page Strength’?
The Google PageRank is a good indicator of the popularity of your web site or of your blog. But this metrics changes sometimes. So, SEOmoz, a company based in Seattle, WA, and which provides search engine optimization services, decided to release a new tool named Page Strength. This tool uses various indicators, including Google Pagerank, to give your site a note between 0 and 10.
The Page Strength tool aggregates various pieces of information about an URL you submit, such as the number of links found in Wikipedia or at Yahoo! pointing to it, and gives you back a unique number. Unfortunately, SEOmoz, like Google, doesn’t release the algorithm it uses to compute this note.
In Page Strength versus PageRank: Why care?, Michael Martinez, who also wrote PageRank: Where it helps, where it doesn’t help, and other facts, comments on the Page Strength tool. Here are some short quotes.
If PageRank is not the universal eye-on-Google many people want it to be, will Page Strength be a universally useful tool that can replace it? I don’t think so. PageRank was devised for the purpose of helping to organize the data of a specific search engine. It is generally assumed that Yahoo!, MSN, and Ask all embrace some aspects of PageRank’s core citation-philosophy, each with the intention of helping to organize their own data.
Page Strength doesn’t influence your search rankings. But it provides a snapshot of what your general coverage in terms of visibility, connectivity, and overall Web Presence seems to be.
Of course, I checked the Page Strength tool for my blogs.
This one, that you’re currently reading, has a Google PageRank of 6/10 (today), but got only a 3/10 note with the Page Strength tool, which also sent me this comment.
Although not a considerable presence, your site/page is making inroads online. Visitor traffic and search engine visibility is within your grasp.
My other blog, Roland Piquepaille’s Technology Trends, was luckier. It got a Page Strength index of 7.5/10 while its Google PageRank is 7/10. And SEOmoz sent me the following comment.
You’re running with the big brands and sites, making content that engines and visitors can’t help but gobble up. All that’s left now is to leverage your power and push ever onwards, towards utter ubiquity.
Now, if you read this, try the tool with your site or your blog, and send me the results. It should be fun!
Source: SEOmoz, July 2006
