Bloggers earn more than journalists
This is the surprising conclusion — at least for me — of a new salary search tool launched by Indeed, a company which focuses on online job search. In “Indeed Launches Salary Search,” Erick Schonfeld reports that “job listings for bloggers advertise higher salaries than those for either journalists or reporters.” Obviously I was intrigued and I decided to look at the beta version of this tool. Read my analysis…
Let’s start with a little background about the company. “Indeed, Inc. was founded in 2004 with the aim of radically improving online job search.” And it started its accompanying blog, Blog Indeed, in November 2004. You can read some details about its new salary search tool in this post.
You can see below a comparison for the salaries offered to bloggers, journalists and reporters in the U.S. (Credit: Query result from Indeed). This clearly indicates than bloggers can make more money than journalists or reporters.
A graph is nice, but what it is based upon? I decided to go further and here are the results. Indeed has today offers for 226 blogger jobs, 1,225 journalist jobs and 4,973 reporter jobs.
These numbers are not huge, especially for bloggers. So I decided to return to the salary search tool and to select some states.
Here are blogger salaries in California, journalist salaries in New York, and reporter salaries in Washington (Credit: Query result from Indeed).
I moved to other states and here are blogger salaries in Alabama, journalist salaries in District of Columbia, and reporter salaries in Massachusetts (Credit: Query result from Indeed).
As you can see, a blogger in Alabama will earn less than a reporter in Massachusetts. But with 226 positions for bloggers in the U.S., how many are available in Alabama? Probably very few. In other words, this salary search tool is easy to use, but needs to use a larger database to become really useful for bloggers.
What do you think of this salary search tool — which might be more useful for other categories of workers? And more importantly, does this reflect your experience as a blogger? Have you been offered a (well) paid job? Please share your experience here.
Sources: Erick Schonfeld, B2Day, a Business 2.0 Blog, September 27, 2006; Indeed website
You’ll find related stories by following the links below.
