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	<title>Blogs for Companies</title>
	<link>http://www.blogsforcompanies.com</link>
	<description>Why companies should use blogs</description>
	<pubDate>Tue, 08 Apr 2008 10:36:23 +0000</pubDate>
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			<item>
		<title>Interview: Motorola CTO Padmasree Warrior</title>
		<link>http://www.blogsforcompanies.com/2007/06/19/interview-motorola-cto-padmasree-warrior/</link>
		<comments>http://www.blogsforcompanies.com/2007/06/19/interview-motorola-cto-padmasree-warrior/#comments</comments>
		<pubDate>Tue, 19 Jun 2007 16:43:17 +0000</pubDate>
		<dc:creator>Roland</dc:creator>
		
	<category>Corporate Blogs</category>
	<category>Announcements &#038; News</category>
		<guid isPermaLink="false">http://www.blogsforcompanies.com/2007/06/19/interview-motorola-cto-padmasree-warrior/</guid>
		<description><![CDATA[Padmasree Warrior is not an ordinary blogger. As Motorola's Chief Technology Officer, she handles an R&#038;D budget of about $4 billion and defines the technology strategy for more than 22,000 Motorola engineers all over the world. Despite her busy schedule, she started a very interesting blog in September 2006, "Bits at the Edge." As someone on her staff told me that she often read my "Emerging Technology Trends" blog, I wanted to know more about her and especially why one of the world's technology leaders wanted to be present online in such a personal way. She was kind enough to answer my questions. Below are selected excerpts of the friendly and open exchange I had with her last week.]]></description>
		<wfw:commentRSS>http://www.blogsforcompanies.com/2007/06/19/interview-motorola-cto-padmasree-warrior/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Social media and the Inc. 500</title>
		<link>http://www.blogsforcompanies.com/2007/01/11/social-media-and-the-inc-500/</link>
		<comments>http://www.blogsforcompanies.com/2007/01/11/social-media-and-the-inc-500/#comments</comments>
		<pubDate>Thu, 11 Jan 2007 12:51:16 +0000</pubDate>
		<dc:creator>Roland</dc:creator>
		
	<category>Tools</category>
	<category>Corporate Blogs</category>
	<category>Announcements &#038; News</category>
		<guid isPermaLink="false">http://www.blogsforcompanies.com/2007/01/11/social-media-and-the-inc-500/</guid>
		<description><![CDATA[Nora Ganim Barnes is the Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. With her colleague Eric Mattson, she has just completed a study of the Inc. 500 and their use of social media. Their report is aptly named "The Hype is Real: Social Media Invades the Inc. 500."]]></description>
		<wfw:commentRSS>http://www.blogsforcompanies.com/2007/01/11/social-media-and-the-inc-500/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Travelocity&#8217;s Window Seat blog</title>
		<link>http://www.blogsforcompanies.com/2006/12/24/travelocitys-window-seat-blog/</link>
		<comments>http://www.blogsforcompanies.com/2006/12/24/travelocitys-window-seat-blog/#comments</comments>
		<pubDate>Sun, 24 Dec 2006 17:12:38 +0000</pubDate>
		<dc:creator>Roland</dc:creator>
		
	<category>Corporate Blogs</category>
		<guid isPermaLink="false">http://www.blogsforcompanies.com/2006/12/24/travelocitys-window-seat-blog/</guid>
		<description><![CDATA[In this holiday period, it's perfectly appropriate that Travelocity, one of the largest online travel sites, decided to start a blog. It is called "The Window Seat" and is buried in the corporate website. I've looked deeply inside this blog, which started in November 2006, but was officially launched on December 18. And I'm very disappointed by what I've found. Read more...]]></description>
		<wfw:commentRSS>http://www.blogsforcompanies.com/2006/12/24/travelocitys-window-seat-blog/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Interview: Pierre Vandeginste</title>
		<link>http://www.blogsforcompanies.com/2006/12/18/interview-pierre-vandeginste/</link>
		<comments>http://www.blogsforcompanies.com/2006/12/18/interview-pierre-vandeginste/#comments</comments>
		<pubDate>Mon, 18 Dec 2006 07:42:16 +0000</pubDate>
		<dc:creator>Roland</dc:creator>
		
	<category>Interviews</category>
		<guid isPermaLink="false">http://www.blogsforcompanies.com/2006/12/18/interview-pierre-vandeginste/</guid>
		<description><![CDATA[Pierre Vandeginste is an independent journalist who has been writing about science and new technologies for 24 years in science magazines such as <i>La Recherche</i> as well as news magazines like <i>Marianne</i> or <i>L’Evénement du jeudi</i>, trade magazines (<i>01 Informatique</i>, <i>SVM</i>) and at times for newspapers such as <i>Le Monde</i> or <i>Libération</i> and recently the business newspaper <i>Les Échos</i>. Three months ago, he started his 'Aïe! Tech' blog focused on the same subjects and which rapidly became one of the best resources available in French. I was intrigued by the name of his blog, which sounds like 'High-tech,' but really means 'Ouch! Tech.' So I've asked him why he chose this name -- and many other things. Below are selected excerpts of the long conversation we had together (in French).]]></description>
		<wfw:commentRSS>http://www.blogsforcompanies.com/2006/12/18/interview-pierre-vandeginste/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Lonely Planet&#8217;s Travel Blog</title>
		<link>http://www.blogsforcompanies.com/2006/12/06/lonely-planets-travel-blog/</link>
		<comments>http://www.blogsforcompanies.com/2006/12/06/lonely-planets-travel-blog/#comments</comments>
		<pubDate>Wed, 06 Dec 2006 18:28:03 +0000</pubDate>
		<dc:creator>Roland</dc:creator>
		
	<category>Corporate Blogs</category>
	<category>Announcements &#038; News</category>
		<guid isPermaLink="false">http://www.blogsforcompanies.com/2006/12/06/lonely-planets-travel-blog/</guid>
		<description><![CDATA[If you like to travel, you probably have several Lonely Planet guidebooks in your personal library. In fact, I just checked my bookshelves and I have a dozen of these guides. Not because they're the best, but because they're my preferred source of information when I want to discover a new country. And now, Lonely Planet has just launched its Travel Blog which will be written by 326 professional writers. Come with me and enjoy this trip provided by Lonely Planet as much as I did.]]></description>
		<wfw:commentRSS>http://www.blogsforcompanies.com/2006/12/06/lonely-planets-travel-blog/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Interview: Viviane Champalaune</title>
		<link>http://www.blogsforcompanies.com/2006/11/30/interview-viviane-champalaune/</link>
		<comments>http://www.blogsforcompanies.com/2006/11/30/interview-viviane-champalaune/#comments</comments>
		<pubDate>Thu, 30 Nov 2006 17:15:40 +0000</pubDate>
		<dc:creator>Roland</dc:creator>
		
	<category>Interviews</category>
	<category>Corporate Blogs</category>
		<guid isPermaLink="false">http://www.blogsforcompanies.com/2006/11/30/interview-viviane-champalaune/</guid>
		<description><![CDATA[Viviane Champalaune is a 26-year-old woman who likes the sun and decided to live in Nice instead of Paris. With her partner, Sylvain Briant, a 28-year-old guy who also prefers to live on the Riviera, they built a 'webmarketing' agency named Wizz-U. And when they discovered the potential of blogs, they decided to create a service named Blogmarketing. In fact, they want to help companies which don't have the time to run their own business blogs. And as this kind of service is still in its infancy in France, I've asked Viviane if she could give me more details about it. You can find below our exchange conducted via e-mail (in French).]]></description>
		<wfw:commentRSS>http://www.blogsforcompanies.com/2006/11/30/interview-viviane-champalaune/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Tips for launching your business blog</title>
		<link>http://www.blogsforcompanies.com/2006/11/26/tips-for-launching-your-business-blog/</link>
		<comments>http://www.blogsforcompanies.com/2006/11/26/tips-for-launching-your-business-blog/#comments</comments>
		<pubDate>Sun, 26 Nov 2006 08:28:23 +0000</pubDate>
		<dc:creator>Roland</dc:creator>
		
	<category>Tips &#038; Advices</category>
	<category>Corporate Blogs</category>
	<category>Marketing &#038; PR Blogs</category>
		<guid isPermaLink="false">http://www.blogsforcompanies.com/2006/11/26/tips-for-launching-your-business-blog/</guid>
		<description><![CDATA[After weeks or months of preparation, you think you're ready to launch your business blog.  You've found the theme, you've assembled the blogging team, the software platform has been tested internally and everything looks good. But think twice before officially launching your blog. You might be surprised later. Before telling the world that there is a new blog in town, here are some essential rules to remember.]]></description>
		<wfw:commentRSS>http://www.blogsforcompanies.com/2006/11/26/tips-for-launching-your-business-blog/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Pearson&#8217;s wiki business book</title>
		<link>http://www.blogsforcompanies.com/2006/11/21/pearsons-wiki-business-book/</link>
		<comments>http://www.blogsforcompanies.com/2006/11/21/pearsons-wiki-business-book/#comments</comments>
		<pubDate>Tue, 21 Nov 2006 08:29:14 +0000</pubDate>
		<dc:creator>Roland</dc:creator>
		
	<category>Announcements &#038; News</category>
	<category>Miscellaneous</category>
		<guid isPermaLink="false">http://www.blogsforcompanies.com/2006/11/21/pearsons-wiki-business-book/</guid>
		<description><![CDATA[Our world has certainly changed if Pearson, the publishing giant behind the Financial Times, Les Echos or Penguin Books, has decided to use a wiki to create a new business book. According to the Wall Street Journal, Pearson will collaborate with the University of Pennsylvania's Wharton School and the Massachusetts Institute of Technology's Sloan School on a book exploring how businesses can use online communities, consumer-generated media such as blogs and other online services. But read more...]]></description>
		<wfw:commentRSS>http://www.blogsforcompanies.com/2006/11/21/pearsons-wiki-business-book/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Tips for successful business blogs</title>
		<link>http://www.blogsforcompanies.com/2006/11/16/tips-for-successful-business-blogs/</link>
		<comments>http://www.blogsforcompanies.com/2006/11/16/tips-for-successful-business-blogs/#comments</comments>
		<pubDate>Thu, 16 Nov 2006 15:57:28 +0000</pubDate>
		<dc:creator>Roland</dc:creator>
		
	<category>Tips &#038; Advices</category>
	<category>Corporate Blogs</category>
		<guid isPermaLink="false">http://www.blogsforcompanies.com/2006/11/16/tips-for-successful-business-blogs/</guid>
		<description><![CDATA[Northeastern University recently released the results of a survey about what makes a successful corporate blog? This study looks at the factors that contribute to a successful business blog. Not surprisingly, these factors include transparency, lots of time and a company's ability to engage in a dialogue with its customers. Another key factor is the blogger's writing style who has to be at the same time entertaining and personal. But read more...]]></description>
		<wfw:commentRSS>http://www.blogsforcompanies.com/2006/11/16/tips-for-successful-business-blogs/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Interview: Eric Kintz, VP of marketing at HP</title>
		<link>http://www.blogsforcompanies.com/2006/11/08/interview-eric-kintz-vp-of-marketing-at-hp/</link>
		<comments>http://www.blogsforcompanies.com/2006/11/08/interview-eric-kintz-vp-of-marketing-at-hp/#comments</comments>
		<pubDate>Wed, 08 Nov 2006 08:27:29 +0000</pubDate>
		<dc:creator>Roland</dc:creator>
		
	<category>Interviews</category>
	<category>Corporate Blogs</category>
	<category>Employee Blogs</category>
	<category>Marketing &#038; PR Blogs</category>
		<guid isPermaLink="false">http://www.blogsforcompanies.com/2006/11/08/interview-eric-kintz-vp-of-marketing-at-hp/</guid>
		<description><![CDATA[As Vice President of Global Marketing Strategy &#038; Excellence for HP, Eric Kintz leads HP's marketing strategy worldwide. He's also the author of The Marketing Excellence blog where he openly discusses industry trends and writes about the future of the marketing function in the high-tech industry. Despite his busy schedule, Eric was nice enough to answer my questions about blogging at HP and elsewhere. Below is this long interview conducted via e-mail.]]></description>
		<wfw:commentRSS>http://www.blogsforcompanies.com/2006/11/08/interview-eric-kintz-vp-of-marketing-at-hp/feed/</wfw:commentRSS>
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